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Maximus Sustainable Fish

Maximus is a local company, run by Chris Wightman. Chris’ family have been fishing off the Suffolk coast for over 100 years. Although Chris no longer works the family boat, Maximus, he runs the fishmonger side of the business. An established business, Maximus had many differently designed, conflicting elements that didn’t properly reflect the quality of the product that Chris sells, or the commit he makes to sourcing fish sustainably.

I created an original logo and branding elements for Chris, and applied the elements consistently across business cards, loyalty cards and flyers.